Fraudsters Locate A New Frontier. Verizon-AOL Deal Foretells More Merger Fervor. 4 Billion In Media And Ad Tech Expansion. How Fraud And Viewability Metrics Are Affecting Ad Peformance, Pricing. How The Rise Of Publisher Coalitions Helps Programmatic. App Annie Buys Mobidia For Access To More Usage Data. What it actually means .

Analytics Ventures is a San Diego based venture capital firm that create and invest in local technology companies. We work with talented entrepreneurs to create the next generation of great companies. Local companies, our network is based here in San Diego. Companies in creation stage or projects seeking their first round of seed funding.

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This is the blog of David M. Raab, marketing technology consultant and analyst. Raab is Principal at Raab Associates Inc. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers. Tuesday, March 20, 2018. Salesforce Buys MuleSoft and Offers It as a Data Unification Solutions. The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner.